15 Biggest SEO Trends to Look for in 2023

seo trends

What are SEO Trends?

SEO (Search Engine Optimization) trends refer to the changes and developments in how search engines, such as Google, rank and display search results. SEO trends constantly evolve as search engines update their algorithms and user behaviour changes. Keeping up with SEO trends is important for website owners and digital marketers who want to optimize their website’s ranking and visibility in search engine results pages (SERPs).

SEO Trends to Look for in 2023

The world of search engine optimization (SEO) is constantly evolving, with new trends and technologies always emerging. As we look ahead to 2023, there are several key SEO trends that businesses need to be aware of to stay ahead of the competition. In this blog, we’ll explore the 15 biggest SEO trends to look for in 2023.

  1. Voice search optimization

With the growing popularity of voice assistants like Amazon Alexa and Google Home, optimizing for voice search is becoming increasingly important. In 2023, we expect more businesses to optimize their content for voice search queries.

  1. Mobile-first indexing

Google has already prioritized mobile-first indexing, but in 2023 we can expect this trend to become even more important. Websites not optimized for mobile devices are likely to see their rankings suffer.

  1. Artificial intelligence and machine learning

Search engines already use AI and machine learning to deliver more relevant and personalized search results. In 2023, we can expect to see even more use of AI and machine learning in SEO.

  1. Video Optimization

A video is already a popular form of content, but in 2023 we can expect to see even more businesses focusing on video optimization. This includes optimizing video content for search engines and using video to improve engagement and user experience.

  1. Featured snippets

Featured snippets are a powerful way to drive traffic to your website, and in 2023 we can expect to see more businesses focusing on optimizing their content to appear in featured snippets.

  1. Local SEO

With the rise of “near me” searches, local SEO is becoming increasingly important for businesses with physical locations. In 2023, we expect more businesses to focus on local SEO to improve their visibility in local search results.

  1. User experience

User experience (UX) has always been important in SEO. Still, in 2023 we can expect to see even more focus on UX as search engines increasingly prioritize websites that provide a positive user experience.

  1. Influencer marketing

Influencer marketing has become increasingly popular in recent years, and in 2023 we can expect to see more businesses leveraging influencer marketing to improve their SEO.

  1. Social media optimization

While social media has traditionally been seen as separate from SEO, in 2023, we can expect more businesses to focus on social media optimization to improve their search engine rankings.

  1. Sustainability and ethical SEO

With growing concern about climate change and social responsibility, in 2023, we expect to see more businesses prioritizing sustainability and ethical SEO practices. This includes using sustainable hosting and energy-efficient technologies and avoiding unethical practices like black hat SEO.

  1. Increased Focus on User Intent

As search engines become more advanced, the focus on understanding user intent and providing relevant search results will continue to increase.

  1. More Emphasis on E-A-T

Google’s E-A-T (Expertise, Authority, and Trust) algorithm will continue to play a key role in determining website rankings in 2023.

  1. Site Speed

Site speed will continue to be a major factor in website rankings in 2023, with users expecting faster load times than ever.

  1. Semantic Search

Semantic search, which focuses on the meaning of words and phrases, will continue to be a major trend in 2023.

  1. More Emphasis on Personalization

Search engines will continue to personalize search results based on user behavior and preferences, making personalization an important factor for website rankings in 2023.


These 15 SEO trends are set to shape the SEO landscape in 2023 and beyond. Businesses that stay ahead of these trends and adapt their SEO strategies accordingly will be well-positioned to succeed in the competitive online marketplace.

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