Introduction: What is WhatsApp? Why Should You Care?
WhatsApp is a free mobile messaging app that has exploded in popularity and is now used by 1.5 billion people around the world.
WhatsApp was created in 2009 and acquired by Facebook in 2014 for $19 billion. The app was designed for smartphones and is available on iPhone, Blackberry, Nokia, Windows Phone and Android devices. It does not require a phone number to create an account but instead uses your phone’s contact book to find all your contacts who also use the service. WhatsApp has many features that allow you send messages to individuals or groups of individuals with just a few taps on your smartphone screen.
WhatsApp has more than 1.5 billion monthly active users. It is the most popular messaging app in India, Brazil, Mexico, and Spain.
WhatsApp marketing is nothing new to the world of marketing. You can in fact use Whats App Web Messenger sender to change your WhatsApp into a customer engagement tool. With the launch of WhatsApp Business last year, marketers have been using it as a powerful tool to grow their businesses.
The success of WhatsApp marketing lies in its simplicity and ease of use for all types of businesses including brick-and-mortar retail stores, ecommerce companies, restaurants, service providers etc., while also being an excellent way to interact with customers on a one-to-one basis or broadcast messages to thousands at once.
The Basics of WhatsApp Marketing
WhatsApp is the most popular messaging app in the world with over 1.5 billion monthly active users. It is no wonder that marketers are using this platform to reach the masses.
However, it is not just about sending promotional content on WhatsApp groups or one-to-one conversations with prospects anymore. You need to know how to leverage WhatsApp for marketing purposes and make it work for your business goals.
Tools You can use for WhatsApp marketing
Nowadays, the most popular tools for whatsapp marketing are automated ones. The benefit of using them is that they can send out very personalized messages to a large number of contacts at the same time. They can do this with a very high engagement rate and can be sent to different groups.
One of the most popular tool that you can use for WhatsApp marketing is the wawebm.com WhatsApp extension. It is a chrome extension that works on top of WhatsApp Web on your local. With this tool, you can send messages to many people at the same time. It also has an option to upload excel and send to users.
Using Whatsapp as a Lead Generation Tool
Whatsapp has quickly become one of the most popular messaging applications in the world. It’s a free and convenient way to stay in touch with friends and family. But, what you might not know is it can also be a great tool to generate leads for your business.
WhatsApp had sometime ago released an API, you can find the API here: https://www.whatsapp.com/business/api. This API allowed a lot of 3rd party companies to build on top of WhatsApp and provide other features. At present the API is allowed only limited access. Of the companies that came out with API, the popular one is Twilio. You can use them to access the WhatsApp API.
Somethings to consider when doing WhatsApp marketing
In this article, we will explore how Whatsapp can be used as a lead generation tool and which best practices you should follow to get the most out of it.
1) Get Your Followers To Opt-In For Your Whatsapp List:
It’s important that you first have people opt-in to receive messages from your company via their Whatsapp account, so they can’t unsubscribe later on. You can make them opt-in by sending them a message with an offer or giveaway, this helps with better engagement.
2) Don’t spam on WhatsApp
Facebook has made it clear that they are banning accounts for excessive spamming. But when you are on WhatsApp, they don’t have the same reach.
But what does it mean to spam on WhatsApp? It means sending the same message, or any other kind of content, to multiple people in a group chat. You might send it to just one person, but if you send the same message again and again in a chat where many people are present, then you can be sure that your account will be banned.
3) Keep it personal
The content of a message should be tailored to the personality of the receiver. If you know something about them, it will make it easier to write a more convincing and personalized message.
A message that is personalized and written in a natural, conversational tone will get more engagement than one that is dry and formal. The content of the message should be tailored to the personality of the recipient while also being informative and persuasive.
If you are using a tool like WA Web Messenger – Free WhatsApp Tool, they allow an option to customize the messages.
4) Instant communication over spammy newsletters
It is true that most people use WhatsApp on their mobile devices, which means shorter messages work best.
The trend of instant messaging over newsletters is not new. It has been happening for years now. But with the rise of short attention span, it’s no wonder more people are turning to these popular messaging apps to communicate with friends and family.
Conclusion – The Messaging App Revolution Has Arrived and It’s Called ‘WhatsApp’
WhatsApp is a cross-platform mobile messaging app, available for Android, BlackBerry OS, iOS, Windows Phone and Nokia’s Symbian operating systems. WhatsApp has over 900 million active users globally as of January 2015.
The app was founded by Brian Acton and Jan Koum in 2009.