Marketing as a career option, a career path or instrument for branding is growing at a rapid pace. It is growing at 20% to 30% per year and could be called the fastest growing industry. Digital marketing is, however has taken over traditional marketing and has demonstrated promising results in a short time. It has proved useful for established and startups businesses trying to differentiate themselves in the competitive marketplace of today.
Here are the top seven strategies for Digital marketing that will aid your company in reaching new levels.
Google My Business registration
Every question today is Googled to discover the answer! Why wouldn’t you want your company or brand to be the answer to any questions your customers may have? Google My Business (GMB) allows you to get your business listed on Google and also provides your address to customers with their contact information. You can tailor the call-to-action buttons in line with your marketing objectives. This helps businesses to create a new user base by introducing their brand/product/services to their potential customers.
Google Ads may help you tremendously in increasing branding awareness in your target audience. Your brand could be featured in the initial page results if a person performs an online search through the Google search ad. Google product Ads will make your product appear in the top list of products when someone is searching for it. These methods help a company to present and market its products to its intended customers in a highly efficient way that can result in an increase in sales and sales later on.
Search Engine Marketing
Search Engine Marketing involves driving relevant and qualified customers to your website, increasing leads and traffic. Making your site appear as among the most popular results for search engines such as Google, Microsoft, and Binge will help you connect with potential customers faster.
Social Media Marketing and Advertising
The entire globe is connected to a single platform known as social media. Around half of the world’s people are now using social media. Therefore, it is now simple for companies and brands to locate potential customers on the internet. Advertising and marketing on social media have produced greater results than before. The use of paid ads on platforms such as Instagram and Facebook let brands showcase their goods to particular group of people. These platforms also make it simple to assess the effectiveness of these marketing campaigns through giving insights and metrics.
Influencer marketing allows brands to gain new customers beyond their existing followers. Influencer marketing is akin to word-of-mouth, particularly in the age where recommendations play an crucial part. People are now looking at influential people and praising their image, giving influencers the power to sell products.
Content marketing is the process of marketing educational and informative content to prospective customers in order to convince them to evaluate your brand’s value over other brands on the market. This could include E-books that are downloaded that are made available to prospective customers for a test period. Or blogs that keep customers updated on new products and products.
Email promotional campaigns even though they have a very low percentage of conversions as compared with other types due to the spam Emails which have recently begun dominating. However, Emails can help keep customers loyal and provide a more personalized experience for those who have joined the brand in order to receive informationalor promotional content. Many Email campaigns, such as acquisition Emailsto assist in acquiring new customers, welcome Emailsto welcome new subscribers, Newsletters- to keep customers informed, Promotional Emailsto promote new products, Retention Emails- for keeping customers in mind and converting them to repeat customers through loyalty programs, etc.