clubhouse for marketing

It’s not Zoom or a virtual conference
Let’s be honest: we’re all sick of seeing each other’s faces in neat little flat boxes. Audio, on the other hand, is popular; we’ve all seen how popular podcasts have become as a medium. And clubs, traditional clubs, are how we’re wired societally, as we naturally seek to connect with people who share our interests. So Clubhouse’s formula and timing are an excellent match for these COVID times when we are physically separated from one another.

Spontaneity is cool and authentic: 
You can create a room on Clubhouse at any time and invite others to join. Do you want to talk about breaking news or a timely topic? Looking for expert advice on a topic? Do you need to get something off your chest? Simply start a room. This type of real-time, off-the-cuff discussion is the polar opposite of the scripted presentations and dialogue that we frequently have to sit through on webinars and virtual events, and it’s appealing in its rawness.

The audience is eager, attentive, and diverse: 
As Clubhouse’s popularity grows, more people are requesting invites to join and then perusing the chats. Now is the time to capture their attention while they are still curious about the app and devoting time to it.

Use cases and topic areas are as big as your imagination: 
I’ve walked into rooms where people were talking about everything from French theatre to meditation, crypto currency to sourdough baking, parenting to tech startups. I’ve seen people and brands use Clubhouse for meetups in place of webinars or virtual events/conferences, to facilitate support and inspiration groups, give presentations, debates, and more. There are numerous ways to use Clubhouse to supplement and amplify (or even replace) other channels and content forms.

Private rooms: 
Clubhouse makes it simple to create and schedule a private room for a one-time discussion, which is useful for us in communications and marketing who prefer a little more control and organization. While it lacks spontaneity, it is a better use of time and resources than throwing together a room on the fly and hoping people will show up. Private rooms are simple to promote through your regular channels, allowing you to invite the audiences you want at a time and day that works for you.

Clubs are growing: 
The number of Clubhouse’s “formal” clubs (permanent spaces for which you must apply) is increasing by the day. Whatever you’re interested in, there’s probably already a club for it, and the app makes it simple to look up their membership numbers and decide whether to join. You’ll then be able to see and participate in the conversations they’re hosting. It aids in cutting through the app’s noise.

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About the Author- Gaurav is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses, an institute known for its Advanced digital marketing course in Delhi.