SEO (search engine optimisation) is something, every business uses to grow on the internet. While you may have heard about 12 types of SEO, we would like to tell you there are only 4 basic SEO types. If you are thinking about what are these SEOs let’s go through our blog and learn everything about it.
1. On-Page SEO
Whether you talk about skincare SEO or dental SEO, it remains the same for all. On-page SEO means working on website elements like meta title, meta description URL (Universal, Resource Locator), etc. According to famous YouTuber Neil Pate, on-page SEO helps people to learn and inspires them when they search for your website. Factors related to on-page SEO are written below.
It’s a small version of the page title and contains less than 60 characters. A title tag includes the primary keyword, the secondary keyword, and the name of the brand.
Meta Description is a small summary of your webpage that describes to people what to expect on the page. It contains keywords, synonyms, related LSI (latent semantic indexing), and phrases. A meta description is written under 150 characters.
Images are one of the most important factors when talking about on-page SEO. Optimising photo titles, file names, captions, and alt text are involved in image work. Keywords are also added to images when applicable.
A URL redirects an individual to a specific webpage. If talk about the formation of URLs, avoiding numbers and dates is advised. Instead, you can divide the page title and keywords and use dashes to connect them.
Internal links are links on specific content of your webpage that redirect people to another page of the same website. It helps search engines understand and locate your pages. When visitors click on internal links and redirect to your same website, Google considers your website as a relevant option for ranking. You can use a keyword as an anchor for interlinking.
Your content is always needed to be valuable. For this, you can consider the quality and originality. Add keywords organically to your content, and always mention the keyword in the first 5 sentences. Write search engine optimised content and use variations of the keyword throughout the whole content.
2. Off-Page SEO
Off-page SEO refers to actions performed out of the website. It tells the search engine and visitors that your website is genuine and trustworthy. This SEO plays an integral role to improve brand reputation and boost SERP (search engine result page) ranking.
Off-page SEO includes;
One of the important parts of off-page SEO is backlink creation. A high-quality backlink helps your website rank, but it could be difficult to get inbound links. You can use tools like Semrush, Respona, and Pitchbox to create backlinks.
Online reviews are always useful when it comes to ranking a website organically. You must have noticed some salesmen asking customers to drop a review after a successful sale.
Brand signals mean activities that prove your business to be real. Google considers it and ranks your website higher.
3. Local SEO
People who have physical stores must use local SEO. It helps businesses to appear in local search results. Local SEO includes;
- Adding your name, address, and phone number (NAP) to each webpage.
- Re-assuring the accuracy of NAP in local directories, social profiles, and business lists.
- Creating and maintaining a Google business profile for you.
4. Technical SEO
Technical SEO refers to crawling, indexing, rendering, and website architecture of the website. Many of these are covered while creating a business website, but it is suggested to continue monitoring the performance and address of the website.
4 Basic types of SEO are technical, off-page, on-page, and local SEO. All of these are essential to rank a website on the internet and make the business thrive. We hope our blogger was helpful to you. Drop a comment and let us know, about which SEO you have complete knowledge.