If you own or operate an accounting firm, then you know just how competitive the industry can be. In order to get more customers through your doors, you need to make sure that your firm is visible online—and that’s where SEO comes in. Search engine optimization is a process by which you can improve your website’s ranking in Google search results, making it more likely that potential customers will find you when they’re searching for accounting services.
Not sure where to start? Don’t worry, we’ve got you covered. Keep reading for our top SEO tips for accounting firms looking to get more business through Google.
Claim and Optimize Your Google My Business Listing
One of the best ways to improve your accounting firm’s visibility online is to claim and optimize your Google My Business listing. Google My Business is a free service that allows businesses to manage their online information—think your business name, address, hours of operation, and so on—all in one place.
When potential customers search for accounting services in their area, your GMB listing will appear alongside your website in the search results. That’s why it’s so important to make sure that all of your information is accurate and up-to-date; if it isn’t, you could lose out on valuable leads.
In addition to claiming and verifying your GMB listing, be sure to take advantage of all the features it offers, including photos, customer reviews, and posts. These elements can help you stand out from the competition and give potential customers a better idea of what they can expect from working with your firm.
Publish High-Quality Content on Your Website
Another great way to improve your SEO for Accountants is to regularly publish high-quality content on your website. When it comes to content, quality trumps quantity every time; Google’s algorithm is designed to surface the best possible results for searchers, which means that low-quality content won’t do you any favors in the search rankings.
That being said, don’t think that you need to publish blog post after blog post in order to see results. A few well-written and informative articles will do the trick; just make sure they’re keyword-optimized and relevant to what potential customers are searching for. Not sure what keywords to target? Try using a tool like Google Keyword Planner to get started.
Optimize Your Website for Mobile
In today’s world, more people are using their phones and tablets to access the internet than ever before—which means that if your website isn’t optimized for mobile devices, you could be missing out on a lot of potential business. In fact, mobile traffic now accounts for over 50% of all internet traffic worldwide; if your site isn’t designed with mobile users in mind, there’s a good chance they’ll leave without ever finding out what your firm has to offer.
To make sure this doesn’t happen, take some time to review your accounting website from a mobile perspective. Make sure all of your content is easy to read and navigate on smaller screens, and consider implementing a responsive design so that your site automatically adjusts its layout based on the device being used. You should also take steps to speed up your website; according to Google, 53% of mobile users will abandon a site if it takes longer than 3 seconds to load.
Conclusion: SEO may seem like a daunting task, but it doesn’t have to be—especially when you’re armed with the right tips and tricks. By following the advice outlined above, you can help improve your accounting firm’s visibility online and get more customers through your doors. Just remember: quality trumps quantity every time when it comes to SEO success!
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