You’ve probably heard about responsive design, which is becoming increasingly popular these days. Website design and development industry has progressed to a new level in recent years, with video, voice assistants, chatbots, innovative micro-interactions, and state-of-the-art virtual and augmented reality.
A responsive design contains different page components, such as flexible photos, flexible layouts, and media. These sites and designs can automatically recognise the user’s device and adjust themselves to the screen size available on the desktop, mobile, or tablet.
However, the most important and fundamental factor that your business should prioritise is a mobile-first strategy. Because mobile searches account for 60% of all searches, Google recommends that all websites be built with this strategy.
Let’s define responsive web design first.
It entails creating a website that easily transitions from desktop to mobile, tablets, smartwatches, IoT, and other devices, as well as resizing pages, text, and images to fit the device they’re being viewed on. This prevents the pages from being rendered larger than the device’s height and width.
- More visitors are attracted by a mobile-friendly design – Smartphones are used by one out of every three people on the planet. This demonstrates how popular mobile web browsing is. The need to zoom in, scroll right and left unnecessarily is eliminated with a responsive web design. Different tabs and call to action taps will be given sufficient space and visibility. Not only will this improve mobile website search results, but it will also provide more fluidity and a better user experience.
- Low-cost and simple-to-maintain – Companies don’t have to invest time and money in a mobile version in addition to a desktop version if they use responsive web design. Whether you need to develop, scale, or upgrade, everything can be done in one place, making it more cost-effective and time-efficient. It’s also less expensive to maintain websites built with responsive UI.
- Bounce Rate Reduction – Your strategy may be fantastic and your business strategy even more so, but if your Google ranking isn’t favourable, your bounce rate may be high.
Google is the most popular and well-known search engine in the world. It maintains the responsive website is an excellent way for users to attract new smartphone users and maintain mobile-optimized websites.
- Manageability without effort – There are numerous benefits to responsive websites, and they are not limited to the obvious ones that are more visible on the surface than the others.
Most online businesses prefer responsive websites out of preference rather than necessity.
One of the many advantages of responsive websites is the ease with which they can be managed.
Managing separate desktop and mobile websites is an excessive amount of work for online businesses.
For each site type, separate Google Adwords and SEO campaigns must be managed, which is less efficient and profitable than managing a single website.
- Helps your SEO rankings – Even as Google continues to emphasise mobile-first indexing, your SEO rankings are dependent on how user-friendly and fast your mobile website is. When a user leaves your mobile site right after entering, it raises the bounce rate and has a negative impact on the site.
Furthermore, if users do not enjoy their browsing experience, there will be less traffic and possibly negative reviews, which will negatively impact SEO.
The amount of time spent on a page is an important factor for Google in determining how far the search results are pushed. The time it takes for a page to load is another important factor in search ranking.Your pages will load faster and the usability of your site will improve dramatically with responsive web design.
- User-friendly design – Flexibility and user-friendliness are key features that make your users appreciate your website, regardless of the target demographic or niche of your content.
Responsive fluid grids with no unnecessary elements, high resolution fluid adaptive images, more use of breakpoints, media queries, SVGs, minimal design, simple and readable fonts, and so on will make responsive UI work in your favour for a better user experience, which will boost your brand image and get you more positive reviews.
- Increased lead generation and conversions – Your website will attract a larger audience, even beyond your target demographic, if it is responsive and professional. Shoppers, content consumers, and casual web surfers alike would have a positive user experience, increasing their likelihood of returning to your website. The success of a website is attributed to its aesthetic and usability by 67 percent to 75 percent of users.
As a result, customer satisfaction is critical to your business strategy, and the customer experience is influenced by responsive web design. If the design is elegant and intuitive, bounce rates will rise.
- Better analytics help you get better results – With a single design that works across multiple devices, it’s easier to keep track of your site’s growth. Your data science and analytics teams can deliver superior results because all reports and data come from a single source.
Individual page analysis in terms of orientation, breakpoints, and other elements to track user behaviour can aid your coders and developers in devising newer designs to optimise ideal visitor behaviour and understand what causes visitors to abandon a site halfway through because they can’t find what they’re looking for.Analytics can assist you in determining how many clicks to eliminate in order to get the user to their destination as quickly as possible.
Understanding how page views differ between mobile, desktop, and tablet visitors can help you figure out how to optimise your landing page and place necessary call-to-actions in a way that maximises viewability and conversions.
I am Steven Sayasy, a passionate and experienced content writer in the USA, helping people enhance their online presence, website rankings in the SERP and attract more unique visitors by creating fresh, unique & quality content.