Even though we often tend to ignore this fact, social media channels have become our preferred way of meeting people, getting to know them, and building meaningful relationships. These effects are even more expressed in the case of youth that are far more engaged in virtual social interactions and content sharing.
Keeping in mind this youth will make the bulk of the global customer pool and the focus of marketing campaigns, the need for marketable social media content should be observed in a completely new light. So let us take a look at a couple of useful tips that should help you become an expert social media content creator and leverage this trend to your advantage.
Find the niche that suits you and focus on it
People naturally gravitate towards different types of content. The same goes both for consumers and content creators as well. Fortunately, putting aside the audio that is severely lagging behind, other formats are very equally well represented so you will be able to lean into your natural tendencies and do what you, otherwise, do the best. Once you find your preferred niche, stick to it and constantly work on improving your skill set. In the world of content marketing, people pay for expertise, not general knowledge.
Be current and stay current
The life of social media is a life of constant learning. You need to remember you are producing content for a well-versed, usually very young audience that has great knowledge about the topic at hand. So, having good artistic chops won’t suffice – you will need to get into the bits and pieces of the industry you want to tackle and do your best to stay current with all the latest trends and developments. Also, spend some time consuming the appropriate content to enrich your phraseology/visual language. Trying to capture the zeitgeist can be hard if you are out of the loop.
Research your target audience
This research needs to be conducted on two levels. For a start, you will need to approach things at the market and industry level you will use to keep up with relevant trends and set up benchmark values. Your goal is to scout down the tendencies and habits of different demographics and customer profiles.
Once you start developing social media following, you will need to start keeping an eye on the relevant KPIs. As for your analytics tools of choice, here are some of the most popular mentions:
- Twitter Analytics
- Instagram Insights
- Facebook Audience Insights
- Buffer Analyze
Attaining any profitable level of proficiency in any profession requires that you use the efficient, latest-gen tools. Therefore, if you want to create top-tier marketable content you will need to invest in top-tier infrastructure and tools. Take the internet 4G technology as the most basic requirement for any sort of online work. Once you set it up, we suggest opting for cloud-based editing tools. They are scalable, maintenance-free, always get the latest updates without delay, allow seamless collaboration, and can be accessed from any place or device.
Develop your unique creator’s voice
Regardless of the industry you are going to tackle or your preferred content format of choice, you need to be aware that you will be running a race against hundreds if not thousands of other creators. Putting aside your technical and stylistic proficiency, the second-best way to stand out from this crowd is to develop a unique voice used to leave a stronger impression. In a recent survey, 90% of consumers cited authenticity as one of the most important factors when deciding which brand they will support. These numbers can be translated to the content game as well.
Connect with other content creators
This move will prove to be beneficial for a variety of different reasons. First, good connections within the industry may open up the doors to revenue sources and clients that would otherwise be hard to reach. Second, you will be able to learn tons of useful things and guest-blog or create other types of content for already established platforms and social media communities. Finally, teaming up with professionals that are working on other types of content may qualify both parties for higher-level projects that require more varied expertise.
Provide actual value to your audience
Last but not least, you need to remember that while you might be trying to use social media to grow the popularity of a business, the audience is interested in none of it. People will consume your content looking for tangible value so do your best to meet this demand whenever you fire up the laptop. Your publications may be 100% SEO-proof and create a desired sensory, emotional, or intellectual effect. But, if consumers are not getting anything they can carry with them once they hit the ‘X’ button you will quickly start losing followers.
We hope these few guidelines will help you raise your content game to a completely new level and become an expert in your field of work. Taking into consideration the tendencies of young consumers, social media content marketing is only going to grow in the following years but so will the number of professionals in the industry. Such circumstances entail a lot of hard work and good career choices. But now, you know where to start.
About the author: Mike Johnston is an experienced blogger and editor with a background in creative writing and digital media. He’s a regular contributor to numerous online publications where he writes mainly about business, technology, careers, and work-life balance.