Nowadays, most marketing campaigns primarily take place online. That’s no surprise, as the majority of potential customers spend vast amounts of time online, and especially on social media. According to statistics, as of January 2022, 58.4% of the worldwide population uses social media. Average daily use is around two and a half hours a day. That makes social media an extremely convenient place for marketing. Read on to find out how to run a successful social media marketing campaign for your nutritional supplements.
1. Carefully choose the platforms for marketing
The key to a fruitful social media marketing strategy is knowing which social media platforms to prioritize. The most popular social networks include:
In the beginning, you may not be able to dedicate your time to a variety of different networks, so it’s essential that you set your priorities straight. Carefully examine where your target audience spends their time the most, and go from there. As your business expands, you may be able to hire social media marketing managers, and increase the number of social media platforms you can promote your company on.
2. Know your target audience
Regardless of the kind of marketing campaign you’re running, you need to know who your target audience is. That way, you can make sure that you reach the people who are more likely to buy your nutritional supplements. The most common buyers of nutritional supplements include:
· people who are into fitness,
· vegans and vegetarians,
· older individuals.
Those who are interested in fitness are mindful of their physical health, and thus, are usually keen on taking nutritional supplements. They know that they need to ingest enough protein, so that their muscles can grow. Vegans and vegetarians also tend to be careful about their nutrition. Since they don’t eat meat, their daily protein intake is usually lower than that of meat-eaters. For these reasons, these two groups are highly likely to be customers of quality protein powder. According to the vice president of the Council for Responsible
Nutrition, seniors are usually in deficit when it comes to calcium, vitamin D, potassium, and vitamin B12. That also makes them potential customers of your supplements. By knowing your target audience, you can utilize the option of posting targeted ads on platforms that support them, such as Facebook, and Instagram.
3. Follow current trends
For a social marketing campaign to be noticed by social media users, it should be trendy. That’s because social media has become the main place where new trends are set. You need to be on a constant lookout for current trends, as well as be aware of what your competition is doing. For example, short videos are a big thing currently, which is why TikTok is so popular. In order to appeal to younger generations, you can create short videos that would catch their attention. You can also team up with a popular social media influencer. Social media influencers have a large following that trusts them, so having at least one of them on board would certainly help increase your sales.
4. Stand out from the crowd
The market of nutritional supplements sales is booming. Many other businesses may be selling very similar products. That’s why it’s difficult to stand out from the crowd. In order for your store to be noticed, you need to find a way to be different. For instance, the first step to achieving your goal of being unique can be to come up with a catchy, and unique motto. Then, you can include that motto in your social media ads, so that your customers associate your brand with that motto.
5. Make use of chatbots
As your store grows, it will become increasingly more difficult to cater to each customer individually. That’s where chatbots can come in handy. Chatbots can serve as Artificial Intelligence (AI)-powered customer service agents. They are able to handle basic text conversations and answer important questions. For instance, Facebook Messenger supports chatbots, so they can be a part of your marketing campaign should you choose to promote your nutritional supplements on Facebook.
Then, when your customers click on your Facebook ad, they can get more information on Messinger from the chatbot. After they’ve received all the information that this “texting machine” can give them, they may be transferred to you or the customer service agent if you have one. That way, your potential customers are less likely to lose interest in your products due to having to wait for answers for a long time.
On a final note
All in all, social media marketing is one of the best ways to drive sales, since that is where a lot of your potential customers spend vast amounts of time. As you’ve seen, what you can do to boost the success of your social marketing campaign is to choose to promote your nutritional supplements on the most popular social networks, and be aware of your target audience. You can also stay up-to-date with current trends, be different, and utilize chatbots.
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